About The Project


INN CROWD is a unique arts project, with the goal of supporting rural pubs to host spoken word-inspired live performances. Our project is mainly based in the South and South East of England, but is now being piloted in selected areas nationwide. We coordinate and collaborate with some of the UK’s top artists and performers to provide pubs in rural areas with professional, high-quality, fantastic live entertainment, which in turn helps landlords to attract new customers, widen the experience for their regular punters, and reinforces the pub as a central, vibrant part of community life.



  • We search for the best live literature and spoken word-inspired performance and artists across the country, who may have an existing show they’d like to bring to rural pubs, or an idea for a show and would like support in making it INN CROWD-ready.
  • We build up relationships with pub landlords who are keen to offer something a little different to their communities. We offer them a choice of our current shows, and work with them to determine which event will suit their venue and their audience by offering them a choice of shows. We offer expert support and advice throughout the whole process, from the initial booking through to the final performance.
  • We also provide a brilliant platform for artists to tour their work and gain invaluable insight into rural communities. We can support some companies with rehearsal space and development funding to either help tailor their existing show to be accessible for pub spaces and audiences, or work on a co-production basis to help them create an INN CROWD-suitable show from scratch.


We have performances available from just £100 for your first event.  Check out the Pubs Page for more information, or for an informal chat about how INN CROWD could work in your pub, contact Applause: touring@applause.org.uk or call on 01892 457635 – we would love to hear from you!

“These performances are exactly what’s needed in the countryside. Bringing performances such as these into village pubs so that people can have a drink, possibly a meal, and then walk home. It also helps to make the pub more profitable.”
Landlord, The King’s Head, Diss


If you are interested in working with us and think your work could suit INN CROWD, check out the Performers Page for more information on how to get in touch.

“It’s been one of my very favourite experiences as a writer and performer.”
Dan Simpson, performer in ‘Holmes & Watson: The Case of the Rhyming Crime’


If you would like to attend an INN CROWD event, take a look at our What’s On Page to see if a show is going to be near you.

“So brilliant to see something different in our little local.”
Audience Member, Black Bull, Balsham

The project is delivered by rural touring organisations Applause (Kent and Sussex) and Creative Arts East (Norfolk, Suffolk and Cambridgeshire), with artistic support from support from National Centre for Writing and and industry expertise from Pub is the Hub. It is funded by Arts Council England and will continue until 2019.

To find out more about rural touring in England, visit the National Rural Touring Forum.